Hakim Optical

STRATEGY • PRINT • RADIO • TELEVISION • DIRECT MAIL • OUTDOOR • POP • DESIGN Canada’s leading optical retailer wants it’s customers not only to see their best but also look great in the process. It can be a challenge to tie together such diverse concepts such as health and fashion. But from print to television, Leverage has been successful in striking a delicate balance between these two messages, helping Hakim Optical enjoy substantial growth throughout Canada.

Hakim Optical

STRATEGY • PRINT • RADIO • TELEVISION • DIRECT MAIL • OUTDOOR • POP • DESIGN Canada’s leading optical retailer wants it’s customers not only to see their best but also look great in the process. It can be a challenge to tie together such diverse concepts such as health and fashion. But from print to television, Leverage has been successful in striking a delicate balance between these two messages, helping Hakim Optical enjoy substantial growth throughout Canada.

Sir Karim Hakimi Signature Series

BRAND DEVELOPMENT • STRATEGY • PRINT POP • DESIGN When Hakim Optical wanted to create a new brand named for its founder we created a look that connects with the elite, high-fashion minded consumer.

Diageo - Destination Pack

PACKAGE DESIGN Johnnie Walker had already featured location specific destination packs for some of the world’s most famous cities. Now it was time for Toronto to be featured on this popular whisky’s packaging. We chose Toronto’s recognizable skyline featuring the famous CN tower and combined it with the beloved Canadian flag to create a beautiful souvenir from this wonderful destination.

Diageo - Johnny Walker

STRATEGY • DESIGN PUBLIC INSTALLATION How do you stand out from the crowd in one of the busiest airport Duty Free shops in the world? By leveraging your client’s sponsorship of the McLaren F1 team, that’s how! Leverage helped gather crowds by showcasing Johnnie Walker’s participation in this thrilling sport. We struck the right balance between promoting the brand while encouraging social responsibility with the catch phrase, “Winners always stay in control!”

Diageo - Crown Royal

STRATEGY • DESIGN PUBLIC INSTALLATION Our massive NASCAR installation at Pearson International caused quiet a stir from racing flags to the sound of roaring engines. Giveaways and tasting bars helped to generate more excitement around the promotion, allowing travellers to experience the thrill of NASCAR while appreciating the smooth taste of Crown Royal. In this campaign, as with others, our key objective was to balance the brand story with a strong message of social responsibility!

Transitions

STRATEGY • PRINT • DESIGN Clear messaging to promote the value of clear vision in any light.

Johnson & Johnson - Acuvue

General Mills

STRATEGY • PRINT • POP DESIGN “Scooby Doo, where are you?” Outside and inside General Mills’ packaging, of course! We put together this light-hearted cross promotion including memorable POP displays, in-package Scooby (fruit) snacks, mail-away prizes, and a passing nod to the then new Scooby-Doo movie. You really couldn’t find a better child-targeted fit for a food supplier than Canada’s favourite food-loving Great Dane!

Diageo - Baileys Tasting Bar

STRATEGY • DESIGN • PUBLIC INSTALLATION A first in duty free merchandising, we took the sampling process out of the liquor section and placed it in the cosmetics department elevating the brand into a high fashion, modern environment.

Johnson & Johnson / Walmart

STRATEGY • DESIGN • RETAIL TRANSFORMATION Johnson & Johnson wanted to sell more products in the Walmart beauty department without alienating other suppliers. We did this by elevating the entire category not just Johnson & Johnson brands. Walmart was happy to have a revamped retail environment and Johnson & Johnson was thrilled to increase sales.

Johnson & Johnson - Mammotome

STRATEGY • PRINT • POP DESIGN Originally, there was only one breast biopsy method. And it wasn’t pleasant. But with the advent of Mammotome, suddenly women had a choice in the matter; a less intrusive alternative. We took that message to the health care professional with a simple, striking graphic and select wording: “Finally, a gentler choice.”

Belize Dive Haven

BRAND DEVELOPMENT • STRATEGY • PRINT • WEB DESIGN Promoting paradise is easy. Separating Belize Dive Haven from common resorts by immersing the consumer in the world of scuba is just plain fun.

Bausch & Lomb - Purevision Launch

STRATEGY • PRINT • DIRECT MAIL • WEB DESIGN This innovative safari-themed passport package appealed to both the professional and the consumer; providing a free trial pair of lenses and a coupon that encouraged return purchases from their practitioner. We backed it with direct-to consumer web-based information and an online contest that provided Bausch & Lomb with valuable information for future promotions.

Colossus Minerals

STRATEGY • PRINT • PUBLIC INSTALLATION • DESIGN The art of responsible mining. Striking a balance between profits and social/environmental responsibility is the key element in all of Colossus Mineral’s practices. We reflect that element in all their marketing materials.

Diageo - Duty Free - Pearson Airport

STRATEGY • DESIGN • PUBLIC INSTALLATION Gift buying... all wrapped up. Completely transforming the Duty Free shop with holiday themed graphics and a consumer friendly offer was a sure way to increase gift sales.

Acuvue & Allergan

Optixx

BRAND DEVELOPMENT STRATEGY • PRINT PACKAGING • DESIGN State-of-the-art for your vision. Optixx manufactures the most advance multifocal lenses available on the planet. Our Brand and marketing design showcases this cutting edge company like a sci-fi epic.

Diageo - Duty Free Promotions

Honda Canada

STRATEGY • PRINT • POP DESIGN With our extensive experience in point-of-purchase displays, we’ve been able to provide innovative, eye-catching and cost effective solutions for Honda showrooms all across Canada.

Globalstar - Spot Messenger

STRATEGY • PRINT PACKAGING • WEB DESIGN We launched spot into the European market in over 12 different languages with eye catching and informative user manuals, brochures and packaging design.

Hakim Optical Digital Campaigns

Direct Energy

STRATEGY • PRINT DESIGN Cost-effective, easy-to read direct marketing materials allowed home owners to become more aware of how to avoid rate increases and receive substantial savings. This made them more receptive to Direct Energy services.

Acuvue Coloured Lenses

STRATEGY • PRINT • DESIGN DIRECT MAIL We sent Eye Care Professionals these visually-arresting packages. It caught their attention and truly helped them connect with the consumer.

PCL

Sir Karim Hakimi POP Display

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